About TMFC

About Motley Fool Asset Management

Our Purpose

Since 1993, our parent company, The Motley Fool Holdings, Inc. (TMF), has sought to help millions of people around the world attain financial freedom through its websites, podcasts, books, newspaper columns, radio shows and newsletter services.

Motley Fool Asset Management (MFAM) was founded in 2008 to provide investment solutions for TMF’s newsletter members who wanted us to “do it for them.”  The Motley Fool 100 ETF (Ticker: TMFC) is our latest answer for those investors. Thus, building off our parent company’s purpose, we exist to help the world invest better — effortlessly. 

The Motley Fool 100 ETF Management Team


Bryan C. Hinmon, CFA
Chief Investment Officer

Bryan Hinmon is the Chief Investment Officer and Senior Portfolio Manager at Motley Fool Asset Management, having served in the CIO capacity since 2017. As CIO, Mr. Hinmon is responsible for leading the investment team, maintaining the firm’s investment philosophy, and managing client assets.

Mr. Hinmon joined Motley Fool Asset Management in 2014 as Director of Research, responsible for leading the investment team process of sharing research and choosing which companies to invest in. Previously, Mr. Hinmon worked for the sister company of the Advisor, The Motley Fool, LLC, for more than four years. He helped manage internal capital for Motley Fool Pro, a service whose strategy embraces long/short equities and options. Mr. Hinmon also served as a senior analyst on Motley Fool Options for more than four years and led the company’s Analyst Development Program for two years.


Anthony Arsta
Portfolio Manager

Tony Arsta is a Portfolio Manager at Motley Fool Asset Management, having served in that role since 2009. Mr. Arsta complements his growth at a reasonable price investing focus with applications of statistical analysis and investor psychology.

After joining The Motley Fool in 2008, he contributed his writing and analysis to several Motley Fool newsletter services. Mr. Arsta earned his M.B.A. with distinction from DePaul University, with a concentration in finance, and also holds a B.S. in computer science from the University of Wisconsin, Madison.


*Holdings are subject to change. Holdings and percent of assets are based on security assets only, not including cash or receiveables (unpaid interest and dividends).

Please consider the charges, risks, expenses, and investment objectives carefully before you invest. Please see the prospectuses for the Motley Fool 100 Index ETF (the “Fund”) containing this and other information. Read it carefully before you invest or send money.

The investment advisor for the Fund is Motley Fool Asset Management, LLC (“MFAM”). Shares of the Fund are distributed by Quasar Distributors, LLC, a registered broker-dealer not affiliated with The Motley Fool.

The net asset value (“NAV”) of the Fund’s shares is determined as of the close of regular trading on the NYSE (generally 4:00 p.m. Eastern time) each day the NYSE is open. Share are purchased and sold in secondary market transactions at negotiated market prices rather than at NAV. Shares of the Fund may be bought and sold throughout the day on the exchange through a brokerage account. However, shares are not individually redeemable, and may only be redeemed directly from the Fund by Authorized Participants in very large creation/redemption units. Shares may trade at, above or below NAV. Brokerage commissions will reduce returns.

Investing involves risk, including possible loss of principal. To the extent the Fund invests more heavily in particular sectors of the economy (e.g., technology), its performance will be especially sensitive to developments that significantly affect those sectors. Similarly, the Fund is non-diversified, which means that it may invest a high percentage of its assets in a limited number of securities and, as a result, gains or losses on a single stock may have a greater impact on the Fund.

In addition to normal risks associated with investing in equity securities, investments in the Fund are subject to those risks specific to ETFs. Unlike other funds managed by MFAM, the Fund is not actively managed and we do not attempt to take defensive positions in any market conditions, including adverse markets. Likewise, we would not sell shares due to current or projected underperformance of a security, industry, or sector, unless that security is removed from the Index or the selling of shares of that security is otherwise required upon a reconstitution of the Index. As with all index funds, the performance of the Fund and its Index may differ from each other for a variety of reasons, including the operating expenses and portfolio transaction costs not incurred by the Index. In addition, the Fund may not be fully invested in the securities of the Index at all times, or may hold securities not included in the Index. Finally, Fund shares may trade at a material discount to NAV, and this risk is heightened in times of market volatility or periods of steep market declines.

For these and other reasons, there is no guarantee the Fund will achieve its stated objective.

MFAM is a wholly owned subsidiary of The Motley Fool Holdings, Inc., which is a multimedia financial-services holding company. MFAM is a separate entity, and all investment decisions are made independently by the asset managers at MFAM. Neither of TMF co-founders, Tom Gardner and David Gardner, nor any other TMF analyst is involved in the investment decision-making or daily operations of MFAM.